Process Architectural Design Essay Example | Topics and Well Written Essays - 2000 words

Process Architectural Design - Essay Example The essay discusses that the fire and security monitoring system is meant to manage, and to monitor the fire security alarms in a building. In order to best understand how this system works, it is only prudent to define its design both in terms of the software and the hardware components that it is made up of; we have to know how the systems components relate to each other and functions of every component involved in the working of the whole system that is controlled from the central point of security monitoring. When designing the system, we assumed that the system acts in real time and does not respond on false alarms. A large building requires an automated alarm system to monitor and control all fire and security alarms within the building. The building is sub-divided into zones, and a given number of alarms are associated with each zone. Alert for a central manned control area is provided by the alarm. This centre may may respond personally or pass these on to the emergency servi ces. Automated alarm system helps recognizing the risk and allows quick response. Fire and security alarm systems are often active to ensure that whenever there is a fire, the presence of the fire is immediately established and reported through the interactions of the software and hardware components of the whole system. The software components of the system work to manage the various different hardware components, which are associated with the alarm, which is installed to notify the necessary authorities to go to the attention of the fire and put it off. In modern equipped facilities, and in modern buildings, fire alarm and security systems are always associated with the whole security systems of the buildings. These systems work in tandem with them most of the time (Robinson 2009). This interaction is necessary to ensure that catastrophes do not happen; or in any case, they do happen, they can be attended to in due time. When a fire starts in such a building, one of the hardware c omponents detects it through one way or another as will be discussed later on in this document. The component coordinates with another component in the system to notify or to activate something or an action of the surveillance system and even the security system. In a typical fire and security alarm system, components are installed in such a way that they are according to the specifications of the devices and make it easy to access them when the need arises (Robinson 2009). The hardware components that have to be in a fire alarm and security system include: 1. The control system – this is the central component of the entire fire alarm system. It is known as the fire alarm central. This component allows for the precise programming of the manner in which the other individual components behave, hence the behavior of the entire system can also be programmed. This makes sure that notification come in at the precise time and accurately as possible in case of an event. The fire alar m central has points of input; with which it receives signals from the devices that initiate notifications, as well as points of exit; that it uses to activate alarm systems. 2. The initiating and the alarm devices – the initiating devices can be automatic as smoke/fire detectors or can alternatively be manually actuated to notify the central. 3. The power supply and the cabling – it is critical to have a very reliable power supply for a fire and security system so that it remains on at all times. Power back up systems must be installed just in case the main power systems fail. The signal cables are the ones that make the connection and links between each and

Desorption Ionization Methods Essay

Desorption Ionization Methods Essay Pharmaceutical science Desorption ionization methods owning a powerful capability in pharmaceutical field in which the ionization sources provided by the respective mass spectrometers was able to minimize the damage causing any variations in molecular structures of the samples (Monagas, Quintanilla-Là ³pez, Gà ³mez-Cordovà ©s, Bartolomà ©, Lebrà ³n-Aguilar, 2010). The prevention can be done by using ideal matrix mixed with the analytes, owning properties of strong absorption, good mixing and having low vapor pressure. With these properties the mass spectrometer are able more accurate in determine the intact molecular m/z value of the analytes. MALDI-TOF MS Huge numbers of researchers was reported a species that associate with various benefits in health known as proanthocyanidins , a polyphenols compounds which having properties of cardiovascular and neurodegenerative diseases prevention (Aron Kennedy, 2008). Several authors were characterized proanthocynidins in both plants and non-plants foods by the application of MALDI-TOF MS in term different mode of detection and mass species. Two different mode of detection, reflectron mode and linear mode, have been well applied in proanthocynidins analysis. By using MALDI-TOF MS applying on proanthocynidins analysis owning a great advantages in minimize the difficulty in interpret the spectra in which it used single-charged molecular ions for detection that can eliminate those impurities peak that generate by other sources (Monagas, Quintanilla-Là ³pez, Gà ³mez-Cordovà ©s, Bartolomà ©, Lebrà ³n-Aguilar, 2010). The proanthocynidins are essential in food plants and non-food plants sample. This review was provides three example for both plants that are available in journal article. For the food plants, apple juice procyanidins was detected by MALDI-TOF MS in linear mode by both [M+Na]+ and [M+K]+ had been well studies by Shoji, et al. (2006). The authors were concluded that the apple juice procyanidins was exit as B-type procyanidins and the observed mass of the species reported as [M+K]+ are higher than [M+Na]+. Other foods plant, Grape seeds, was reported by Krueger, et al. (2000) as [M+Na]+ in both reflectron and linear mode. The type of proanthocyanidin was being detected are B-type procyanidins and galloylated (esterified form) in various range of degree of polymerization (DP). It was found that the linear mode can be detected up to DP 11 while reflectron mode only can detect up to DP 9. Besides, Krueger, et al. in 2003 was reported another foods plant, Sorghum (Sorghum bicolor (L.) Moen ch), as [M+Cs]+ in the reflectron mode was able to detect A- and B-type procyanidins and prodelphinidins. Due to the complexity of this food plant, the authors enable the detection up to DP9 containing up to 5 A-type linkages and confirming the abundance of the linkages in Sorghum (Krueger, Vestling, Reed, 2003). On the other hand, non-food plants proanthocynidins can also applied by MALDI-TOF MS. However, in the application of non-food plants, unlike application in food plants, Hedqvist, et al. (2000) was reported the Lotus corniculatus (var. Fargus) have presented B-type procyanidins and prodelphinidins by the application in both reflectron and linear mode were detected as [M+Na]+. By establishing reflectron mode, B-type procynanidins and prodelphinidins in acetylated form in bark of Pinus radiata were reported by Ku and Mun (2007). Besides, profisetinidins and prorobinetinidins in heartwood of Quebracho (Schinopsis balansae) were reported by Vivas, et al. (2004). Table 1: Characterization of proanthocyanidins from both food plants and non-food plants by MALDI-TOF MS analysis Materials Substrate Mode Mass specie Observed mass Proanthocynidin type Reference Food plants Apple juice Liner [M+Na]+ [M+K]+ 1754-2907 1770-2923 B-type procynanidins Shoji et al. (2006) Grape seeds Reflectron Liner [M+Na]+ [M+Na]+ 601-2618 600-3349 B-type procynanidins, galloylated Krueger et al. (2000) Sorghum (Sorghum bicolor (L.) Moench) Reflectron [M+Cs]+ 1285-2759 A- and B-type procynanidins and prodelphinidins Krueger et al. (2003) Non-food plants Lotus corniculatus (var. Fargus) Linear and reflectron [M+Na]+ 1177-1817 B-type procynanidins and prodelphinidins Hedqvist et al. (2000) Bark of Pinus radiata Reflectron [M+Na]+ 1020-4067 B-type procynanidins and prodelphinidins (acetylated form) Ku and Mun (2007) Heartwood of Quebracho (Schinopsis balansae) Reflectron [M+Na]+ 841-2237 Profisetinidins and prorobinetinidins Vivas et al. (2004) FAB-MS The application of FAB-MS in pharmaceuticals sector was baring an importance role in analyzing those nonvolatile compounds in yields abundant ions and detailed fragmentation data (Bartner, et al., 1997). Everninomicin-6 (EV-6) was reported as an oligosaccharide antibiotic by Bartner, et al. (1997). The authors were using previous studies, Everninomicin-D (EV-D), by comparing their fragmentation m/z value in order to well analyze the fragmentation. Besides, the paper also operated by using various types of matrices in order to illustrated more structurally informative fragment ions such as glycerol, thioglycerol, glycerol/thioglycerol, 3-nitro-benzyl alcohol (3NBA), and 3NBA+NaCl. In the studies, the FAB spectra were yields a very weak protonated and a relatively low-abundance sodiated molecular ions at m/z 1335 and 1357 respectively. The authors were emphasize that the matrix, NaCl doped 3NBA was producing the best result among the matrices that they were used. The spectra were able to shown a clearer enhancement of the sodiated molecular ion at m/z 1357 and the authors also able to determine several series of the molecular fragmentation. This make the spectra more essential in define the structurally informative ion constituent. However, negative-ion FAB-MS had been investigated by the authors for the structural analysis perform by using DMSO-3NBA matrix and produced abundant molecular ion at m/z 1333 and a series of cleavage of ions peak. Table 2: The relatively abundance molecular ions peak of the Everninomicin-6 (EV-6) in DMSO solvent Matrices Mass specie Observed mass Assignation 50:50 glycerol/thioglycerol (gly/thio) [M+H]+ 1335 1357 -very weak protonated molecules ion -low-abundance sodiated molecular ion 3NBA + NaCl [M+Na]+ 1357 -abundant sodiated molecular ion 3NBA [M-H] 1333 -abundant molecular fragment ion SIMS Applications of SIMS in pharmaceutical sector are used to detect the surface morphologies of the analyte. In order further improve the detection limit, Chen, et al. (2011) research was using C60 cluster ion sources. The studies were done by the event-by-event bombardment/detection mode and providing benefits which allowed the detector very narrow length (~10nm) molecules. Chen, et al. (2011) were reported that this mode was increased the sensitivity of the detection toward the closer distances between nanoparticle probe and amino acid sites of an antibody. It was reported that the gold nanoparticles (AuNPs) was modified in which the antiCD4 cooperate to the AuNPs and immobilized on the cell for analyze. It was reported that the negative ions that cleavage by the molecules in the range of m/z 30 to 120 were indicating the present of the antibodies on the cell. Besides, m/z 197 and m/z 223 corresponding to Au and AuCN respectively, were shown the importance of the peak which indicating the immobilization was successful. On the other hand, the ions source of C60 caused the impact on the lipid membrane region where the fragmentation palmitate (C16H31O2) and oletate (C18H33O2) at m/z 255 and 283 respectively had occurred. Table 3: The co-emitted secondary ions and observed mass of AuNPs-antiCD4 labeled cell surface analyzed with C60 ToF-SIMS Detected species Co-emitted secondary ions Observed mass AuNPs-antiCD4 conjugates Au AuCN 197 223 Cell lipid membrane C16H31O2 C18H33O2 255 283

The Transition from Childhood to Adulthood in Joyce Carol Oates Where

The Transition from Childhood to Adulthood in Joyce Carol Oates' "Where Are You Going, Where Have You Been?" All people experience changes in their life. Some of these changes are small such as the passing from one grade to another in school. Other changes are more intense, such as the transition from childhood to adulthood. In Joyce Carol Oates? ?Where Are You Going, Where Have You Been?? Oates goes into depth regarding the transition from being a carefree, innocent child to adulthood. In the short story ?Where Are You Going, Where Have You Been?? two separate worlds are drawn to the reader?s attention. The first is the normal daily life of Connie, a fifteen year old girl living in a home with her parents. Connie?s daily life is simple childhood. The second is the day Arnold Friend shows up at her doorstep and brings with him the difficulties of what the future holds. Connie is described as being an attractive fifteen year old girl whose actions are stereotypical of what one might expect from a girl her age. She spends her time listening to music, shopping, daydreaming, having fun, and trying to meet boys. Her friends share the same interests and when they are together they, ?would lean together and whisper and laugh secretly?. ( ) Connie puts on two different shows, one to her friends and a completely separate one to her family. ?Everything about her had two sides to it, one for home and one for anywhere that was not home.?( ) Connie does not show any real affection ...

My New Year Resolution

New Year Resolution The New Year is right around the corner and as you gear up to bid farewell to 2012, you’re ready to pop champagne, countdown with friends and you’ve even got a special someone lined up who you plan on sharing a kiss with at the stroke of midnight but wait do you know what your New Year’s resolutions are for 2013? I’m sure to set mini-goals along the road and set an end goal with a deadline. I will find that resolutions can be more real than just a wish. Look for classes in community that can also introduce to other friend. In addition, get a mentor or even pick up some educational books on the subject.As i embark upon my journey into a brand new 365 days, make an effort to each of the days. To really hone my craft, it is important that exercise daily that is the only way to get better. Set aside time each day without distraction that will help get you into a fulfilling life. In the New Year, make it a goal to try different things. Embra ce other forms of art like painting, sculpture, photography, dance or music, attend concerts and plays, or try a sport any of the new experiences will broaden my horizons. Work harder and harder in my job position.Good beginning is half done! Stepping the first footprint into the society, I don't just want a job. What I really want is a career. I’ll find a first job in Taiwan , what's more, the chosen field, is evident. I won't leave any regret to the future Grace when I looking back from my old. Learn to be more tolerant and considerate. Thank you for all my friends' care. I’ll become stronger at the future ,however where am I and who am I . Just do it on my step, don’t be regret on this 2013. In the 2012,I already lost and give up many things but it all over just look on the best in 2013.

Operation Bluestar Essay

The topic of â€Å"Operation Bluestar† is a very controversial issue because of where the Operation took place and all the events that occured. Operation Bluestar, was the code name given by the Indian government. It was an operation to evict Sant Jarnail Singh Bhindranwale and his followers from the Golden Temple. The Golden Temple is one of the most sacred places of worship for the Sikh community. It is also one of the oldest Sikh temples around. The Golden Temple is known has the Harmandir Sahib, and is located in the city of Amritsar. Many questions arise to why something like this would happen in the first place. Bhindranwale was a Sikh fundamentalist. He was a leader of the Damdami Taksaal. The Damdami Taksaal is a Sikh religious intuition and it was founded by the tenth Sikh Guru. Bhindranwale directed the campaign of terrorism in Punjab. He was associated with the movement of an independent Sikh state. The state would have been known has â€Å"Khalistan†, but there was very little support of it in Punjab by Sikhs. Bhindranwale had been a problem for a couple of years before Operation Bluestar. He and his followers had been murdering and intimidating moderate Sikhs and Hindus. They increased the pressure on Indira Gandhi to do something about it. By this point Bhindranwale and his close followers transformed the Akal Takht, his headquarters within the Golden Temple. He had changed it to an armory and a sanctuary for terrorists, and from here he conducted his campaign. This is when Operation Bluestar comes into play. Indra Gandhi has initiated the attack on May 31, 1984 on the Golden Temple. The Golden Temple is located in the city of Amritsar and it is a sacred place of worship for the Sikh religion. Gandhi waited six months before finally ordering the army to get Bhindranwale and his followers out. Many say that Ghandi waited six month in order to build a positive public opinion about it, because it would have sparked a lot more negativity than it already did. Five days before the army entered the Golden Temple, 48 people were killed. The only way now that Gandhi could get Bhindranwale out was to use force, so she sent in the army in to the Golden Temple. The army was not prepared, because there were a lot more extremists than expected, they were also armed far better than intelligence reported. The extremists had responded to the army’s first initial call for surrender with machine guns. The operation turned into a bloody 3-day siege. 576 people were killed, 83 of them being soldiers from official count, but unofficial counts suggest that estimate to be as high as 1,000. The Operation left many scars, approximately 1,000 army members were involved and a casualty rate of one-third of four officers. Bhindranwale was found dead in the basement of the Akal Takht, along with the leader of the Sikh Student Federation, and a sacked major general of Indian Army who had reportedly trained Sikh terrorists. Gandhi had also sent the Indian army into Punjab on June 2nd, 1984, to surround thirty-eight Sikh temples that had believed to been harboring Sikh militants under the command of Bhindranwale. Throughout the sate of Punjab, Akali leaders were placed under arrest. The generals in charge of Operation Bluestar consisted of 4 Sikhs and 2 of another cast. Their involvement did little to reduce the sense of humiliation and the anger among nearly all the Sikhs. The Golden Temple also suffered damage, the Temple is also known as the Harmandir Sahib. Both the terrorists and the army had destroyed it. The terrorists used it for gun placements and army had attacked it. The Akhal Takht suffered the most serious damage and the precious Golden Temple Library was set on fire. Almost all Sikhs were outraged by all the destruction that was caused to the Temple. The main question that everyone has is why did Bhindranwale choose to hide in the Golden Temple with his militants and weapons, when he could have went anywhere else. It is because he thought he would be safe their. He never thought that the Indian Government would attack him their because it is a sacred place of worship for all Sikhs. Also a government cannot allow armed militants to enter and attack a holy place. Bhindranwale thought of it in both ways, if they attack he would have an advantage as well. By having the government attacking a holy place many people would be outraged such as the Sikhs, the Sikhs and other people would then be against the Indian Government because of what they did. That is exactly what happened, the government attacked and that sparked the anger between all Sikhs, no matter what they thought of Bhindranwale and his battle for â€Å"independence† that he wanted. By hiding in the Golden Temple and having the army attack, it really helped Bhindranwa le get his message out to the people. The attacks made the news world wide, and he became famous and people started to know what he was fighting for. Another reason of him hiding there was that many civilians were in the Golden Temple and that made him believe that the Indian Government would not attack, because that would kill innocent people. But the Indian Government did just that. The government, while being successful in killing Bhindranwale, took the lives of many innocent men, women, and y children. Bhindranwale, while knowing that many civilians would be in the area that could be harassed and killed, he still chose to stay their. That might have been intentionally done, or he might not have known that. But it ended up being deadly for the civilians. Bhindranwale’s actions caused a lot of damage to the Golden Temple, by converting into a battlefield with a lot of bloodshed of innocent people. But this was all done because of his cause of creating Khalistan. Many may inquire why the Indian Government finally decided to attack the Golden Temple a holy place of worship, after a six-month period of not doing anything. Many people believe that the Indian Government did wrong by attacking the Golden Temple, but you have to analyze both sides before coming to a proper conclusion. The Government was wrong at attacking at a holy place but they had to because Bhindranwale would not surrender himself. The army had asked him to surrender, however Bhindranwale refused to and in turn he started firing back at the army. The Army had no choice, so they fired back and this is how the innocent victims were killed along wit the Golden Temple being destroyed by all the gunfire. The Indian Government were not the only ones to destroy it, although many may think that Bhindranwale had his own machine guns at the temple and he was also a big contributor to the destruction of it. Had he had surrendered then, the many people that were killed would not have been and the Golden Temple would not have been damaged in any way. The Sikhs would also have not been angered. One thin that makes the Indian Government seem really bad is the fact that they decided to attack the Golden Temple in the same week as the Sikh religious day known as the martyrdom of Guru Arjan Dev. Guru Arjan dev was the one who completed the Golden Temple. It was founded by the fourth Guru of the Sikhs, Guru Ramdas. The Indian Government knew that thousands of Sikhs would gather. This is one of the reasons of such a high casualties rate of Sikhs. A direct connection of it being the Indian army’s fault cannot be made because both Bhindranwale and Indian Government made mistakes. One side cannot be blamed for it all. The people affected by the whole Bluestar Operation were the many of the Sikhs and Hindus as well. Many Sikhs and Hindus died because of the Operation taking place. The Sikhs died directly because it and the Hindus died because the Sikhs were angered. The Indian Police targeted many Sikhs after the Bluestar Operation, if they seemed to have any ties with Bhindranwale or believed in what he was standing for they would be killed or harassed. Many Sikhs became martyrs and held off the Indian army for as long as they possibly could. A total of about 250 men had kept the army out of the Golden Temple. The army consisted of over 250,000 troops. The army had entered the Temple after six days of the Sikhs stopping them from entering. They started killing innocent Sikhs who came to visit the Temple to celebrate the religious day. When the army came to know that only 250 stopping any army of troops, they were angered and humiliated. The Sikhs in the temple were lined up and shot at point blank range. They ranged from the eldest of people to the adults and the children, no one was spared. What really hurt the Sikhs was that their sacred artifacts and library was burned. Also literature written by the Sikhs Gurus was also not found after the attacks. It has been said that the army had taken it, but they state that it had been destroyed during the attack. The city of Amritsar had been destroyed. Many visitors visiting from other countries around the world had been arrested or killed. Sikh shops were robed and houses had been burned. Hindus also had a role in the killing of the Sikhs. Groups of Hindus went to Sikh households and burned the Sikhs alive. They also raped the Sikh women and violated pregnant women. The Sikhs that were being targeted were young males ranging from 4 to 40 years of age. The Indian Government had feared that the younger Sikh males would rebel and that by killing them would diminish the young Sikh community and the Sikh population would not flourish. They hoped that maybe the Sikh community would disappear and no longer be a problem for them. The main reason why many of the Sikhs were going through this was because Hindus wanted to destroy Sikhism. When Sikhs in other places found out about the attack that occurred in Amritsar, they rebelled. The Sikhs killed many Hindus that were in high rank. The Indian Government then noticed this movement by the Sikhs and quickly acted on it. They began arresting Sikhs and killing them. Over 40,000 Sikhs were in jail with being charged. Before the Bluestar Operation Sikhs and Hindus were killing each other. When a Hindu would kill a Sikh, the police would do nothing about it, but when a Sikh killed a Hindu the Police would arrest and punish them. After all had happened to the Sikhs they still stuck together and rebelled to take over the Golden Temple that was theirs. They were successful in doing so. Bibliography Kundu, A â€Å"The Indian Armed Forces’ Sikh and Non-Sikh Officers’ Opinions of Operation Blue Star.† Pacific Affairs, Vol. 67, No. 1 (Spring, 1994), 46-69. www.jstor.com Hardgraven, L.R. â€Å"India in 1984: Confrontation, Assassination, and Succession.† Asian Survey, Vol. 25, No. 2, A Survey of Asia in 1984: Part II (Feb., 1985),131-144. www.jstor.com Major, A. â€Å"From Moderates to Secessionists: A Who’s Who of the Punjab Crisis.† Pacific Affairs, Vol. 60, No. 1 (Spring, 1987), 42-58. www.jstor.com Mahmood, C.K. â€Å"Sikh Rebellion and the Hindu Concept of Order.† Asian Survey, Vol. 29, No. 3 (Mar., 1989), 326-340. www.jstor.com Fair, Christine. â€Å"Fighting in the Inner Sanctum: Counterinsurgency Operations in the Golden Temple:† Conference Papers – International Studies Association (2007 Annual Meeting 2007): 1.Academic Search Premier. http://web.ebscohost.com/ehost/search?vid=1&hid=7&sid=d188ab48-80c0-42db-99ab-6df66e12e9c0%40sessionmgr11 Nijhawan, M. â€Å"From Divine Bliss to Ardent Passion: Exploring Sikh Religious Aesthetics through the â€Å"DhÄ DÄ «Ã¢â‚¬  Genre.† History of Religions, Vol. 42, No. 4

Extra Credit Microtheme

Extra Credit Microtheme In The Story of an Hour, Louise Mallard is a young and beautiful lady. The author describes her as a woman who has a fair and calm face that portrays her as a strong woman. She is full of youth. However, she has a heart problem that her friends and relatives think might put her in danger. Because of her delicate heart condition, her sister Josephine- and her husband’s friend Richard- both believe that they must break the news of her husband’s death in a very careful manner.Advertising We will write a custom essay sample on Extra Credit Microtheme specifically for you for only $16.05 $11/page Learn More Both Richard and Josephine believe that the sad news might shock her to the point of death or worsen her condition. As such, they take their time and deliver the message in a more calculated way. Her heart problem can be seen to overcome her at the end of the story when she dies of shock after seeing her husband (whom she thought was dead). Des pite her condition, Louise Mallard remains a character with varying personalities. Louise Mallard is a weakling. From the look of things, her heart trouble has deteriorated her health. She is a person who needs careful handling by people around her. The author describes her as having powerless white hands. She is always indoors and is not capable of doing difficult chore inside or outside the house. She is constantly in the house where her friends know that they can come and assist her in the best ways that they can because she cannot walk long distances away from home. Louse Mallard is a secretive person who spent most her time alone. She does not like sharing her problems or thoughts with anyone. After receiving the sad news of her husband’s death, she decides not to show any immediate reactions to her sister or her husband’s friend. Instead, she goes to her usual room and locks herself in order to have time with herself. While sitting comfortably on her chair facing the window, it can be seen that she is very much at peace with herself while alone than when she is around other people. She does not want others to know whether she is happy or sad about her husband’s death. Louise is also an emotional person. It seems like she fears death. While sitting alone in her room, she silently thinks about her husband’s death like some kind of loss. She grieves the death of her husband by sobbing like a small child. The author says that Mallard knew that she was going to weep again for her husband during his burial. Additionally, Louise Mallard is resentful. Even though she grieves the loss of her husband, she likes the idea that she will never see him again in her life. For some reasons, she hates her husband for having done some unpleasant things to her in their marriage life.Advertising Looking for essay on american literature? Let's see if we can help you! Get your first paper with 15% OFF Learn More It seems that Louise hates her husband for not giving her the freedom or love that she deserved as a young lady. According to her, she believed that her life was going to be a wasted one with the husband around her. The news of her husband’s death brings her a sigh of relief. She can see a bright future full of freedom without him. Moreover, Louise is an optimistic person. After confirming her husband death, she is sure of a bright future that is full of happiness. The author describes how Louise opens and spreads her arms wide in order to welcome a wonderful future that belongs to her alone. In conclusion, Louise Mallard remains a character with varying personalities. She is a character that cannot be easily understood by the audience. Personally, I believe that her varying personality is vital to the plot of the story since her character keeps audience gazing about her subsequent moves in the story. In The Story of an Hour, Louise Mallard is a young and beautiful lady. The author descri bes her as a woman who has a fair and calm face that portrays her as a strong woman. She is full of youth. However, she has a heart problem that her friends and relatives think might put her in danger. Because of her delicate heart condition, her sister Josephine- and her husband’s friend Richard- both believe that they must break the news of her husband’s death in a very careful manner. Both Richard and Josephine believe that the sad news might shock her to the point of death or worsen her condition. As such, they take their time and deliver the message in a more calculated way. Her heart problem can be seen to overcome her at the end of the story when she dies of shock after seeing her husband (whom she thought was dead). Despite her condition, Louise Mallard remains a character with varying personalities. Louise Mallard is a weakling. From the look of things, her heart trouble has deteriorated her health. She is a person who needs careful handling by people around her. The author describes her as having powerless white hands. She is always indoors and is not capable of doing difficult chore inside or outside the house. She is constantly in the house where her friends know that they can come and assist her in the best ways that they can because she cannot walk long distances away from home. Louse Mallard is a secretive person who spent most her time alone. She does not like sharing her problems or thoughts with anyone. After receiving the sad news of her husband’s death, she decides not to show any immediate reactions to her sister or her husband’s friend. Instead, she goes to her usual room and locks herself in order to have time with herself.Advertising We will write a custom essay sample on Extra Credit Microtheme specifically for you for only $16.05 $11/page Learn More While sitting comfortably on her chair facing the window, it can be seen that she is very much at peace with herself while alone tha n when she is around other people. She does not want others to know whether she is happy or sad about her husband’s death. Louise is also an emotional person. It seems like she fears death. While sitting alone in her room, she silently thinks about her husband’s death like some kind of loss. She grieves the death of her husband by sobbing like a small child. The author says that Mallard knew that she was going to weep again for her husband during his burial. Additionally, Louise Mallard is resentful. Even though she grieves the loss of her husband, she likes the idea that she will never see him again in her life. For some reasons, she hates her husband for having done some unpleasant things to her in their marriage life. It seems that Louise hates her husband for not giving her the freedom or love that she deserved as a young lady. According to her, she believed that her life was going to be a wasted one with the husband around her. The news of her husband’s dea th brings her a sigh of relief. She can see a bright future full of freedom without him. Moreover, Louise is an optimistic person. After confirming her husband death, she is sure of a bright future that is full of happiness. The author describes how Louise opens and spreads her arms wide in order to welcome a wonderful future that belongs to her alone. In conclusion, Louise Mallard remains a character with varying personalities. She is a character that cannot be easily understood by the audience. Personally, I believe that her varying personality is vital to the plot of the story since her character keeps audience gazing about her subsequent moves in the story.

Index Minerals Defined and Explained in Geology

Index Minerals Defined and Explained in Geology As rocks are subjected to heat and pressure, they change or metamorphose. Different minerals appear in any given rock depending upon the type of rock and the amount of heat and pressure the rock undergoes. Geologists look at the minerals in rocks to determine how much heat and pressure - and thus how much metamorphosis - the rock has undergone. Certain minerals, called index minerals, only appear in certain rocks at certain pressures, Thus, index minerals can tell geologists how much the rock has metamorphosed. Examples of Index Minerals The most widely used index minerals are,  in ascending order of pressure/temperature,  are biotite,  the zeolites,  chlorite,  prehnite, biotite,  hornblende,  garnet, glaucophane, staurolite,  sillimanite,  and glaucophane.   When these minerals are found in particular types of rocks, they can indicate the minimum amount of pressure and/or temperature the rock has experienced. For example, slate, when it undergoes metamorphosis, changes first to phyllite, then to schist, and finally to gneiss. When slate is seen to contain chlorite, it is understood to have undergone a low grade of metamorphosis. Mudrock, a sedimentary rock, contains quarts at all grades of metamorphosis. Other minerals, however, are added as the rock undergoes different zones of metamorphosis. The minerals are added in the following order: biotite, garnet, staurolite, kyanite, sillimanite. If a piece of mudrock contains garnet but no kyanite, it has probably undergone only a low grade of metamorphosis. If, however, it contains sillimanite, it has undergone extreme metamorphosis.

All About Hardie Board and Fiber Cement Siding

All About Hardie Board and Fiber Cement Siding Hardie Board is fiber cement siding manufactured by James Hardie Building Products, one of the first successful manufacturers of this material. Two of their most popular products are HardiePlank ® (horizontal lap siding, 0.312 inches thick) and HardiePanel ® (vertical siding, 0.312 inches thick). The fiber cement siding is made from Portland cement mixed with ground sand, cellulose fiber, and other additives. The product is also known as cement-fiber siding, concrete siding, and fiber cement cladding. Fiber cement siding can resemble stucco, wood clapboards, or cedar shingles (e.g., HardieShingle ® 0.25 inches thick), depending on how the panels are textured during the manufacturing process. Pulverized sand, cement, and wood pulp are mixed with water to make a slurry, which is rolled out and pressed together into sheets. The water is squeezed out, a pattern is pressed onto the surface, and the sheets are cut into boards. The product is baked in autoclaves under high-pressure steam, and then the individual boards are jostled apart, tested for strength, and painted. It may look like wood, but the boards are much heavier with properties associated more with cement than wood. The wood fiber is added to give the board flexibility so it doesnt crack. The material is more durable than most woods and stucco and resists insects and rot. It is also fire resistant, which explains its early popularity in Australia, an arid land plagued by wildfires throughout the bush. Fiber cement siding has become popular, because it requires little maintenance, will not melt, is non-combustible, and can have a natural, wood-like appearance. However, many people say it is much more difficult for a nonprofessional to install than other siding. Remember, when youre cutting it that its really cement, with the associated hardness and dust to prove it. Hardie Board should not be confused with hardboard, which is dense, pressed particleboard made from wood. Common misspellings include hardiboard, hardyboard, hardyplank, hardypanel, HardiPlank, and HardiPanel. Knowing the manufacturers name will help with accurate spelling. James Hardie Industries PLC is headquartered in Ireland. Expense Comparisons Although more expensive than vinyl, fiber cement siding is considerably less expensive than wood. Fiber cement board is generally less expensive than cedarwood, more expensive than vinyl, and less expensive than brick. It is equal or less expensive than composite siding and less expensive than synthetic stucco. As with any construction project, the materials are but one aspect of the expense. Installing fiber cement board incorrectly can be a priceless mistake. About James Hardie James Hardie Building Products has long been associated with Australia, ever since the Scottish-born son of master tanner Alexander Hardie emigrated there in the late 19th century. James Hardie became an importer of tannery chemicals and equipment until he came upon a new fire-resistant product being manufactured by the French Fibro-Ciment Co. The construction product became so popular so quickly that even the misspelled name Hardi Board became somewhat generic, like Kleenex means facial tissues and Bilco means any steel cellar doorway. HardieBoard has come to mean any fiber cement siding by any number of suppliers. The success of the  fibro-cement sheeting imported by Hardie allowed him to sell his company and his own name. Hardie Fibrolite Fibrolite is synonymous with asbestos in places like New Zealand and Australia. Asbestos cement sheets became popular in the 1950s as an alternative building material to wood and brick. Hardie manufactured a cement-asbestos product in Australia beginning in the early 20th century. The James Hardie company continues to settle claims with employees and customers who have been subject to asbestos-related cancers presumably from working closely with the building product. Since 1987, Hardie products have not contained asbestos; the fiber replacement is organic wood pulp. James Hardie building products installed before 1985 may contain asbestos. Fiber Cement Building Products James Hardie Building Products is a company that specializes in fiber cement building materials and has come to dominate the market, yet other providers carry products similar to Hardie Boards. For example, allura USA bought CertainTeed Corporation and also merged its manufacturing with Maxitile in order to be competitive. American Fiber Cement Corporation (AFCC) distributes in Europe under the name Cembrit. Nichiha has a formula that uses less silica and more fly ash. Wonderboard ® by Custom Building Products is a product similar to HardieBacker, ® a cement-based underlayment. Fiber cement cladding has a history of expanding, shrinking, and cracking. James Hardie has addressed these issues with the HardieZone ® system. In the U.S. a different formula is used to make siding for homes in the north subject to freezing temperatures as opposed to siding for homes in the south, subject to hot, wet climates. Many residential contractors cannot be convinced that cement siding is even worth changing their building processes. Next Generation Concrete Cladding Architects are using Ultra-High-Performance Concrete (UHPC), a very expensive, cement-based product for commercial cladding. Popularly known by their fabricators, such as Lafarges Ductal ® and TAKTL and Envel with Ductal, UHPC is a complex recipe that includes metal fibers of steel in the mix, making the product super strong but thin and shapeable. Its durability exceeds other cement mixtures, and its not subject to some of the fiber cement hazards such as expanding and shrinking. Building on UHPC, the next generation of composite technology is DUCON ® Micro-Reinforced Concrete Systems; stronger, thinner, and even more durable for structures in an age of terrorism and weather extremes. Concrete homes have long been considered a solution to building in climates of extremes. Like most new products for the homeowner, look to what architects are using to eventually be the product of choice, as long as you can find a contractor who keeps up with the skills and necessary equipment to install it. Sources Recent Updates at linkedin.com/company/james-hardie-building-products, LinkedIn [accessed June 8, 2015]Frequently Asked Questions, Our Company, and Performance Durability, James Hardie Building Products Inc. [accessed June 8, 2015; February 11, 2018]Case study: James Hardie and asbestos, lawgovpol.com [accessed June 8, 2015]Australian Dictionary of Biography, http://adb.anu.edu.au/biography/hardie-james-jim-12963 [accessed February 12, 2018]

The Fashion Industry and the New Consumer Coursework

The Fashion Industry and the New Consumer - Coursework Example The paper "The Fashion Industry and the New Consumer" analyzes the fashion industry in relation to new customers. For the greater portion of the 20th century, organizing communications had been tackled principally through marketing divisions and public relations, this being an inherently limited approach, consequently current forms of communications administration have incorporated these divisions into the wider company communications function. Moreover, the changes from inflexible to flexible market enabled the company to widen its market by diversifying its products. The move aimed at increasing competitiveness in the dynamic market and this saw Tesco investing in clothe line stores. The Tesco clothes vending company is amongst the largest clothing retailer, by capacity, in the UK and in 2008 it ranked third. 2008. Tesco clothes are dedicated to bringing a broad collection of clothes to men, kids and women. Its website developed swiftly and the sales had risen by almost 47% in the year 2009 as compared to sales at such a time in 2008. Consequently, Tescos rivals, e.g. Asos.com retailer, have felt the impact of from Tesco clothes retailer’s entry in the clothes market. The company parenting appears to work well as Tesco plc, provides a clear vision to the clothing retailer and promotes the business activity to maximize the total corporate turnover. It also assist this business unit to widen its strategic potential and helps all the other business units to ease cooperation and relations between themselves.

Adult Learners in Higher Education and Training Assignment

Adult Learners in Higher Education and Training - Assignment Example   Ã‚  Ã‚  Ã‚   Wherever these basic principles can be spotted, the contract-learning tool can be effectively put to use. According to Knowles, students that are used to a more conventional style of learning may have troubles in adjusting to contract to learn. They will need to reorient themselves to get the most out of their learning contract. These students are usually those who have a habit of following orders and directions from others.   Ã‚  Ã‚  Ã‚   Contract learning demands from the students to demonstrate conceptual skills to establish evidence or proof of their learning. Contract learning allows adults to choose the area of learning that they are more interested in. This option of exercising personal choice in learning appears to contribute towards productive learning. As a result, individuals develop their own learning skills through contract learning. By writing business proposals professionally. The moment I will get paid to write a business proposal will be a good indication that I have learned about it.  Currently taking online quizzes on employee motivation and scoring satisfactorily is a good indication.  By motivating my friends and colleagues in their respective professional fields.

Facebook Addictions Essay Example | Topics and Well Written Essays - 1250 words

Facebook Addictions - Essay Example People socialize through facebook. They feel connected to the whole world on facebook. It is because of such a strategic design of facebook that hardly anyone would think of spending time on it as a waste of time. Facebook offers people an opportunity to search lost friends the easiest way. It has become more of a necessity than a fashion in the modern technological age and people have started to rely on it not only for casual gossips but also for important business information and business deals. â€Å"If you have a business contact who requests to be your Facebook friend, you’re probably in good shape with that particular contact.† (Treadaway and Smith, 2010). â€Å"Facebook, the popular networking site, has 350 million members worldwide who, collectively, spend 10 billion minutes there every day, checking in with friends, writing on people’s electronic walls, clicking through photos and generally keeping pace with the drift of their social world.† (Hafner, 2009). The addiction to Facebook is not normally viewed as an addiction although it contains all the aspects of addiction. Many lose themselves in it. They waste all their time on it because it interferes with their lives often times putting beside more important things such as good hygiene, paying bills. Children go to such limits that they even let it interfere with their work and school. People get so involved that when they do not have access or can not access Facebook they start to exhibit signs of withdrawal. The feeling arising as a result of such a withdrawal is not very different from that offered by social exclusion. Literature that refers to Facebook as an addiction is expanding beyond horizons. â€Å"It is a psychophysiological disorder involving tolerance; withdrawal symptoms; affective disturbances; and interruption of social relationships. The most common one is Facebook Addiction Disorder (FAD).†

Crime Theories Assignment Example | Topics and Well Written Essays - 500 words

Crime Theories - Assignment Example The paper outlines why the theory chosen could be recognized as the most relevant in terms of being a cause of digital crime. The paper concludes with two examples of non-digital crimes that could be considered caused by this same theory. Self-control is a theory that has been suggested to digital crime research. This theory was established by Travis Hirschi and Michael Gottfredson in the 1990s, A General Theory of Crime. It considers the causes of crime as an out of control action and that individuals respond to this coercion merely when they have a low self-control (Cullen & Agnew, 2006). In reference to their book, A General Theory of Crime, the authors illustrate the significant attributes that classify people with or lack of self-control (Hirschi, & Gottfredson, 1990). People with low-self control are irresponsible, insensible, material in place of mental, risk takers, thoughtless and non-verbal, and they will be inclined to take part in crime and corresponding actions (Hirschi, & Gottfredson, 1990). Individuals with attributes of low self-control are known to take part in abnormal actions since they desire to achieve burning fulfillment and pleasure. On the other hand, people with self control have the ability to slow down their burning fulfillment needs. These people are associated with certain positive attributes. These include the following. They are cautious, sentimental, vocal and thoughtful (Hirschi & Gottfredson, 1990). People with self-control know the outcomes of taking part in abnormal actions like crime in general and have the power to stop or slow down their fulfillment needs. Ultimately, individuals with low self-control have features that lead them to committing crime, like digital crime. This selected theory is the most applicable cause of digital crime. This is due to the fact that, digital platforms have elements that can lure many people to seeking gratification upon

Services and Social Marketing assignment Essay Example | Topics and Well Written Essays - 2250 words

Services and Social Marketing assignment - Essay Example elies on voluntary compliance rather than legal, economic, or coercive forms of influence†, and hence â€Å"in many cases, social marketers cannot promise a direct benefit or immediate payback in return for a proposed behaviour change† (Kotler, Roberto & Lee, 2002, pp.5), thereby making the domain highly challenging. In the light of the intrinsic facets of social marketing, as mentioned above and as has been observed in the case of Hindustan Unilever Limited (HUL), the current report will aim at elaborating the key elements of a successful marketing campaign and while doing so, it will take into account the target markets, the required promotional activities, and the incorporation of a marketing plan. While it is a known fact that â€Å"diarrhoea is the third-highest cause of death in the world in the category of infectious diseases, behind only acute respiratory infections and AIDS† and is responsible for an annual toll that surpasses 2 million, â€Å"the paradox of diarrhoeal disease†, according to Prahalad (2006) â€Å"is that the solution is known and inexpensive, but it is difficult to reach and educate the poor about the need to wash their hands with soap† (Prahalad, 2006, pp.235). Quite obviously, HLL has a huge target market because â€Å"India alone accounts for 30 percent of diarrhoeal deaths in the world† and it is a noteworthy fact that â€Å"in India, 19.2 percent of all children suffer from diarrhoea† (Prahalad, 2006, pp.235). India, being a developing country, is paralysed by certain societal factors such as poverty, illiteracy, and above all, â€Å"lack of sanitation facilities† (Prahalad, 2006, pp.236). It has been report ed that â€Å"up-to-date technology, bright packaging, and savvy marketing of tiny sachets of soap that sold for as little as 2 cents allowed Lever to dominate the market† and as a result, â€Å"investors, sensing the companys deep understanding of the Indian consumer psyche, saw its shares as a proxy for India† (Bloomberg, 2004). As the

Perceptions of Leadership Coursework Example | Topics and Well Written Essays - 250 words

Perceptions of Leadership - Coursework Example If on the other hand followers’ perception instigates them to motivate themselves in order to achieve the set goals, leaders may end up collaborating with the followers hence adopting a completely new leadership style. Leaders can best assess follower perceptions of their leadership style in a number of ways. One of the most effective strategies is by carrying out a survey or giving them questionnaires to fill. The questionnaire should contain questions that would help the leaders establish the level of satisfaction followers have on their leadership style (Bolton & Veldkamp, 2013). The questions should also be open so that followers can criticize and fully express their attitude towards the type of leadership in an organization. However, they should not require them to fill their personal information like names and contact. Other strategies include observing followers behaviors though this method may be less effective. In case the perception of the leader is not aligned with that of the followers, he or she should try adjusting his or her perception as well as that of the followers so that they can reach to a balance. However, this should apply in case the perception of the followers is effective and worthwhile. If their perception is ineffective, leaders should focus on gradually introducing the necessary change while giving the followers adequate time to adapt (Hughes, Ginnett & Curphy, 2012). Assessing followers’ perception by making them fill survey questions that are open is the best method because it would give the followers a chance to freely express themselves without any intimidation. This method has been proven to be effective by many researchers particularly if the followers are assured of privacy and that they cannot be victimized. Other methods like observing followers’ behaviors may not be effective because followers would pretend when they realize that they are being assessed (Bolton & Veldkamp,

Services and Social Marketing assignment Essay Example | Topics and Well Written Essays - 2250 words

Services and Social Marketing assignment - Essay Example elies on voluntary compliance rather than legal, economic, or coercive forms of influence†, and hence â€Å"in many cases, social marketers cannot promise a direct benefit or immediate payback in return for a proposed behaviour change† (Kotler, Roberto & Lee, 2002, pp.5), thereby making the domain highly challenging. In the light of the intrinsic facets of social marketing, as mentioned above and as has been observed in the case of Hindustan Unilever Limited (HUL), the current report will aim at elaborating the key elements of a successful marketing campaign and while doing so, it will take into account the target markets, the required promotional activities, and the incorporation of a marketing plan. While it is a known fact that â€Å"diarrhoea is the third-highest cause of death in the world in the category of infectious diseases, behind only acute respiratory infections and AIDS† and is responsible for an annual toll that surpasses 2 million, â€Å"the paradox of diarrhoeal disease†, according to Prahalad (2006) â€Å"is that the solution is known and inexpensive, but it is difficult to reach and educate the poor about the need to wash their hands with soap† (Prahalad, 2006, pp.235). Quite obviously, HLL has a huge target market because â€Å"India alone accounts for 30 percent of diarrhoeal deaths in the world† and it is a noteworthy fact that â€Å"in India, 19.2 percent of all children suffer from diarrhoea† (Prahalad, 2006, pp.235). India, being a developing country, is paralysed by certain societal factors such as poverty, illiteracy, and above all, â€Å"lack of sanitation facilities† (Prahalad, 2006, pp.236). It has been report ed that â€Å"up-to-date technology, bright packaging, and savvy marketing of tiny sachets of soap that sold for as little as 2 cents allowed Lever to dominate the market† and as a result, â€Å"investors, sensing the companys deep understanding of the Indian consumer psyche, saw its shares as a proxy for India† (Bloomberg, 2004). As the

Change process Essay Example | Topics and Well Written Essays - 1000 words

Change process - Essay Example There was a formal procedure and organisation but the informal organisation structure was much stronger. All the processes of the organisation but these are highly influenced by numbers of factors like interest of particular director and people directly or indirectly related to the process. This was reducing the enthusiasm for the people who really wanted to work. People working with the organisation from considerable time knew about the work culture and the influences these bosses had. The organization's functions were divided into five major tasks and under five departments. These are administration, marketing and sales, production and finance. The business environment was such that the subordinates are more concerned of being boss's favourites than their jobs. Politics and competition was prevalent in the organisation due to different types of bossism. The survival in the organisation was depending on how well you can maintain relationship with the bosses. This was having bad impact the environment, work culture, innovativeness, customer focused approach and many others. This kind of organisation is defined as Culture & 'God' by Handy. It is symbolised by Web or wheel. It is described as a culture where power radiates from (the person or person at) the centre. Similarly in this confectionary company, decisions are centred on the family members rather than to address specific problem. These people had experiences of doing business in hundred years old ways. However things started changing when a new CEO took over after his father. This person was dynamic and open for changing the culture of the organisation to improve business process. He started with separating different key businesses and objectives of the organisation. He hired a new marketing head with the expectations of changing organisational culture and environment. The new Marketing Head has twenty seven years of vast experience and had handled some of the major brands in the past. The appointment of this person resulted in different types of resistance from all over the organisation. The new CEO handled it carefully. He ensured all the family members and extended family members that he is looking forward for more businesses which this person can bring as he has knowledge and experience of the market, new trends and different other aspects. The new Marketing Manager started his work with a formal meeting in an informal way. He tried to change the formal structure. Changing formal structure helps to break the line of authority and create a new one. He did not ignore the informal structure and ensured that people are occupied with new ideas, enthusiasm to work and have some pressure to exert excellence. He used different strategies according to the nature and orientations of the subordinates. He used mentoring for those who were willing to work, Mentoring is a process to influence people and show them a way. It provides a direction and help to solve various issues. Mentoring is being trusted by people, actively supporting and guiding people to achieve personal and professional goals. (Johnson, Gerry and Scholes 2002). The Marketing Head changed the existing functional teams according to the market and job requirements. The existing employees resisted this course of action and complained to their bosses. However the support of CEO was so strong for the Marketing head that no one could do

Market segmentation: Australia

Market segmentation: Australia ABSTRACT Market Segmentation recognizes that people differ in their tastes, needs, attitudes, lifestyles, family size, and composition, etc â€Å"It is a deliberate policy of maximising demand by directing marketing efforts at significant sub-groups of customers of consumers† (Chisnall, 1985: 264). ‘Segmentation involves viewing a heterogeneous market as a number of smaller, more homogeneous markets (Smith, 1956). ‘These smaller markets can be distinguished by different consumer needs, characteristics, or behaviour. For segmentation to be managerially useful, each segment needs to be accessible, measurable, and substantial (Kotler, 1980). ‘The report focuses on the particular case of â€Å"Tourism Australia†, which promotes Australia as a tourism destination internationally and domestically and delivers research and forecasts for the sector. (Tourism Australia, 2009) Why segment a destination? It identifies the destinations potential customers It enables the organization and other travel agencies and tour operators to focus their marketing on the customers who will be most likely to buy the services that are on offer. Enhanced profits for business Helps improve customer service. Kick-starts competition in specific parts of the market INTRODUCTION Tourism Australia is a statutory authority of the Australian Government, which promotes Australia as a tourism destination internationally and domestically and delivers research and forecasts for the sector. Established on 1 July 2004, Tourism Australia brings together the collective skills and knowledge of four separate organisations: the Australian Tourist Commission, See Australia, the Bureau of Tourism Research and Tourism Forecasting Council. In a strategic planning process Market Segmentation is a stepping step which recognizes that peoples need, desire, and expect different characteristics from products or services that they experience or purchase. Under the Tourism Australia Act (2004), Tourism Australia has a statutory obligation to help foster a sustainable tourism industry in Australia. Sustainable tourism is in the buzz now, and is one of the many key segments, that Tourism Australia focuses on. The Tourism White Paper is an AustralianGovernment tourism initiative,designed to achieve industry growth and provide greater synergy across all areas. It provides framework for structural change to more effectively support Australias tourism industry. ‘Tourism Australia and their Market Segmentation: Tourism Australia concentrates on Demographic and Psychographic segment wherein mainly it attracts youth travellers and other interests and leisure travellers. 1. Demographic Understanding demographics is vital to service/product development and segmentation, especially with regard to understanding trends in the market place. Demography includes the study of age, sex, education, family status, life cycle etc., which acts as an excellent tool for a Destination Management Company or a Travel Board to attract more tourists and travellers to their country. In the case of Tourism Australia and this report I have chosen to concentrate on ‘Lifecycle laying emphasis on ‘Youth Market. 1.1 Lifecycle: 1.1.1. The Youth Market: They have lower than average incomes, high energy approach to travel; they are more likely to undertake â€Å"backpacker tourism, adventure sports, and other activities on offer that generate high adrenaline. Focusing on ‘Tourism Australia as a potential attractor to the ‘Youth Market there are a few most appealing segments that the marketing team concentrates on. 1.1.1a. Nature is the most appealing experience to youth travellers with high appeal in all markets. Australias wild flora, fauna, its scenic beauty acts as a perfect getaway and holiday destination for youth of this generation. Australia has a lot on offer like sea, sand, sun, surf, bungee jumping, parasailing, etc., which attract youths and also see to it that they are connected to nature and still maintain the ecology. 1.1.1b. Coastal Lifestyle experience is also very appealing to youth traveller. It portrays a very classic Australia outdoor lifestyle and provides a whole lot of fun and thrill at the same time. Travellers get to meet new people, mix and learn the lifestyle of the locals and enjoy the fun environment the destination has to offer. 1.1.1c. Aboriginal Australia is of moderate appeal to youth traveller. The Aboriginal Australia is very historical and cultural, but not many are interested in undertaking this segment of tourism that the country has to offer. It calls for less interaction and very minimal socialising, whereas youth prefer the opposite. ( Aboriginal Tourism Australia ). 1.1.1d. Outback Australia and Food Wine are less appealing to youth travellers and are not currently perceived as being unique to Australia. While the outdoor, relaxed nature of this experience has appeal, in general it is seen as an expected element of a holiday. There is an opportunity for Australia to promote accessible and affordable quality food wine experiences to the youth market. There are opportunities to reposition these experiences for the youth market to make them more relevant to this segment (Marketing Resource, Tourism Australia, 2009). 1.1.2. The Family Market: ‘In accordance with segments created by Tourism Australia, the family market constitutes of the above average education and income, most affluent of the other lifecycles. They tend to be shorter-haul travellers because of their busy lifestyles work and also are mostly accompanied with children Most of the travellers falling under this category of the market focus on soothing vacation holidays, so that they are rejuvenated after a hectic schedule of work and life and are ready to get going till the next vacations (Marketing Resource, Tourism Australia, 2009). 1.1.3. The Mature Market: ‘Mature-aged travellers are defined aseither domestic or international visitors aged 55 years and over. They are well educated and affluent and more likely to seek out exploratory vacation activities. Most travellers in this segment of lifecycle segmentation are more likely to visit destinations and other attractions for either exploratory or research work (Marketing Resource, Tourism Australia, 2009). 1.1.4 The Senior Market: The senior market consists of travellers are likely of all the above segments to seek out exploratory vacation experiences, much less likely to view vacations as opportunities for relaxation. Above average participation in natural sightseeing, they will be less active in outdoor activities. They rely more on printed material and television for travel opportunities and information. One of the most prominent holidays that travellers in this market look out to is â€Å"Cruise holiday†. Although the might be the smallest segment, special attention should be paid to the seniors market, as its members look for exploratory experiences and prefer value-added components such as guided services (Marketing Resource, Tourism Australia, 2009). Limitations of Family/ Lifecycle approach: This approach gives little or no explanation for differences in consumption patterns as compared to psychographic or lifestyles, demographics says nothing regarding motivations and the value structures which guide the travellers or visitors behaviour. (Moutinho, 2002) 2. Psychographic This type of segmentation divides the market into groups according tocustomers lifestyles.It considers a number of potentialinfluences on buying behaviour, including the attitudes, expectations and activities of consumers.The main types of psychographic segmentation are: lifestyle (different lifestyle patterns), Activities, Interests and Opinions (AIO). Purpose of visit classification enables Tourism Australia to identify the nature of its visitor base and to plan activities accordingly. It also enables the identification of geographical/seasonal variations in tourism by purpose. In accordance with the case of analysing the segment markets of Tourism Australia, after the reading, I found that they segment their potential tourist market mainly on the basis of ‘Interests. The following are the various sub-segments and niche markets classified: 2.1 Interests (Trip Segmentation or Activity Segmentation) 2.1.1. Backpacker Tourism: ‘International backpacker visitation has continued to increase by approximately 3% per year since 2000 to reach 566,000 visitors. There were 500,000 domestic backpackers in 2007. (Backpacker Snapshot, 2009) ‘Spending more time in Australia, these travellers tend to explore considerably more of the country. Many backpackers participate in working holidays enabling them to stay longer in the country ‘(Tourism Australia Corporate, 2009). 2.1.2. Education Tourism: An education tourism visitor can be associated as an international traveller whose main reason for coming to Australia is education and length of stay is less than twelve months. This is a very attractive segment that was put forward by Tourism Australia in collaboration with tourism boards of other territories in the country, since Australia is one amongst the leading education grounds for many international students. 2.1.3 Taste and Try: Travellers coming into Australia as â€Å"learners† are inexperienced travellers attracted to â€Å"trendy† well known destinations in and around Australia, like Melbourne, Sydney, Perth and Brisbane. ‘They highly depend on recommendations from experienced travellers, usually visit destinations with numerous attractions; they look out for sun, sea, sand and nightlife. The top travellers of destination motivation for the Taste Try segment include: friends who have visited Australia and its tourist attractions and also to visit family who live at the destination (Australian Tourism Commission Report). In 2006 the International and National Visitor Surveys undertook a survey specifically for Food and Wine Visitors. This survey probed awareness of Australia as a gourmet culinary destination. â€Å"Food and wine visitors aredefined as any holiday or leisure traveller who stated that one of their reasons for taking the trip was to experience Australias food or wine†(Tourism Research Australia International and National Visitor Surveys, 2007). 2.1.4: Roots- Exploring the heritage Travellers under this segment travel to places that they feel a connection to, through heritage. Travelling may include with or to visit friends and family. Most travellers under this segment show keen interest in to learn the local languages and are very concerned about various threats that the particular destination or country as a whole faces. 2.1.5: Adventure Tourism: The sub- segment of Adventure Tourism has helped Tourism Australia to grasp a whole lot of travellers to come to the country and indulge in the various adventure sports and activities, which bring significant gains to regional and national economies. According to the BTR International Visitor Survey, 2003, it was found that, nearly 2.2 million international travellers undertook adventure activities and spent 77.5 million nights in Australia in the year 2003. These travellers spent an estimated $6.7 billion in 2003 in Australia, accounting for 60 per cent of total expenditure by all international travellers. 2.1.6 Business Tourism: Business tourists spend more money per night than holiday visitors. Their main mode of transport is air and car hire resulting in high-yield for the car hire industry and the airlines. These visitors provide improved business communication, and help to promote Australian products and services overseas. This in turn generates additional income and employment within Australia. A research conducted by Tourism Australia, 2004, stated that business tourism is a very important high yield sector of the tourism industry. In 2003, visitors who travelled mainly for business purposes spent $11 billion in Australia, accounting for 17 per cent of all tourism expenditure in that year. Hence the segment proved vital and very fruitful to the organization and the destination (Source: Tourism Research Australia International and National Visitor Surveys, 2007). 2.1.7 Indigenous Tourism: â€Å"Indigenous tourism is defined as participating in an activity that gives Indigenous people the chance to tell their story, in their way, sharing cultural insights, traditional practices and contemporary concerns with non-indigenous Australians and international visitors† (Robertson-Friend, 2003). In 2003, about 5 per cent (214 000) of all international visitors visited an indigenous community and nine per cent (411 000) of international visitors experienced the Indigenous arts and crafts and cultural displays during their stay (Australia Tourism Research Report Volume 6 Number 1, 2004). The rise in the number of visitors visiting the country and looking for indigenous tourism is because of the appropriate segmentation and the marketing the specific program to the right target markets. 2.1.10 Cruise Tourism: Larry Dwyer and Peter Forsyth state that Cruise Tourism is one of the major growth areas of world tourism (Dwyer and Forsyth, cited in Peisley, 1992; Hobson, 1993; Cruise Lines International Association, 1995). â€Å"Cruise tourism has been identified as a key growth area within inbound and domestic tourism and Tourism Australia has increased its focus on this market segment. Cruise shipping as a segment, proved beneficial to the board. A study conducted by Cruise Down Under, 2006 revealed that the total income generated by the cruise shipping industry in Australia was approximately $438.8 million in 2005/06 compared to $228.1 million in 2004/05, including direct expenditure of approximately $256.6 million† (Tourism Australia, 2009- Markets) Limitations of segmenting the tourist market according to interests are that participation in a specific activity is a sound basis for defining a segment. It could simply be one of the several activities that constitute the overall destination experience. For example; the fact that 80% of tourists say they engaged in surfing at a destination does not mean that they see themselves as a special interest group of ‘surfers. Conclusion Tourism Australia has a number of resources and opportunities available to assist tourism industry operators target leisure, business events and niche markets. Tourism Australia segments its market into all the four bases of segmentations that usually all marketers do. It uses geographical- focuses on domestic tourists and visitors as well as international tourists and visitors. Tourism Australia runs special marketing programmes that focus entirely on domestic tourism, which can be interpreted as to how TA has segmented its market in and out of the country. Demographic Segmentation is also used in their STP plan but, doesnt yield high results as compared to the rest. Demographic segmentation doesnt keenly concentrate on what a visitor is looking at, but just segments the market on actual figures like age, gender, incomes, family and its lifecycle, etc,. The best and most efficient segment that Tourism Australia derived and uses it to its fullest is the Psychographic segmentation, with dedicated significance on ‘interests of the visitor. Various segments like, ecotourism, backpacker tourism, cruise tourism, spa and wellness tourism, beach tourism, golf tourism, adventure tourism and other such sub segments and types of tourism were created keeping in mind the previous years data and facts. On the basis of research and results, these segments were derived at which proved to be beneficial to the Australian Tourism Board in terms of monetary benefits as well as benefits to the visitor, where in they can easily identify their preferred segment. Behavioural segmentation is also observed in the marketing and segmenting of the destination by Tourism Australia, with focus on social-status and occasions. Many new segments are created time after time, keeping occasions in mind, like, special tour packages on Boxing Day, Christmas and New Years, and also a special program that is dedicated to the aborigines of the continent Island. After studying the bases of segmentation that Tourism Australia has put into practice and relating it to the past results, facts, figures and the various researchs that are undertaken to study how beneficial the whole segmentation process has been, it is quite a happy news for the Australian Tourism Board as well as for the Tourism Research Australia Organization.

OXFAMs Global Reach :: Essays Papers

OXFAM's Global Reach "Consequences of the New Economy" was the theme for St. Olaf College's Globalization and Social Responsibility conference. The conference explored the social and economic effects of the globalization of capitalism. One of the speakers for this event was Raymond Offenheiser, a leader in international development and philanthropy, and president of OXFAM America. OXFAM America, an international nonprofit agency, is recognized for its human rights and national public education program on issues of hunger and injustice throughout the world. Offenheiser's lecture, OXFAM's Global Reach , addressed the increasing interdependence in global markets and its effects on agriculture, coffee, and fair trade. World trade has the potential to reduce poverty, if poor people could sell their products at a reasonable price. However, the injustices of the world trade system are stopping them. Unfair trade agreements and agricultural subsides hinder efforts to reduce poverty in poor countries. In particular, farm and trade policies in the United States and the European Union are creating adversities for family farmers worldwide. The world's wealthy countries provide a substantial amount of money to support agriculture, enabling corporate and large-scale farmers in these countries to grow more than is needed. The access is dumped on international markets, where it is sold for less than it costs to grow. This dumping drives down prices and destroys the livelihood of farmers in countries that do not subsidize farmers and are forced to open their markets to foreign commodities. Unfair trade and farm policies that allow dumping are a major cause of poverty, since many poor communities rely on agriculture as a major source of income. If farmers can't sell their crops for a fair price, they must leave their lands, their families, and migrate in search of jobs. American cotton subsidies are a prime example of how US agriculture and trade policies worsen poverty in Africa. These American subsides have greatly reduced world cotton prices, generating losses to African producers. Although West African cotton farmers are more efficient, low-cost producers they cannot compete with the US producers' access to huge subsidies. Consequently, the cotton price crisis is contributing to the poverty for millions of African farmers. Unfortunately, farm and trade policies do not help most small farmers in the United States either. Low world prices are quickly forcing US family farmers out of business, while large-scale, corporate agriculture benefits from government payments. The global coffee crisis is also creating hardships for families around the world.

The Horror of War Exposed in Slaughterhouse Five :: Slaughterhouse-Five Essays

The Horror of War Exposed in Slaughterhouse Five When one begins to analyze a military novel it is important to first look at the historical context in which the book was written. On the nights of February 13-14 in 1944 the city of Dresden, Germany was subjected to one of the worst air attacks in the history of man. By the end of the bombing 135,000 to 250,000 people had been killed by the combined forces of the United States and the United Kingdom. Dresden was different then Berlin or many of the other military targets which were attacked during World War II because it was never fortified or used for strategic purposes and, therefore, was not considered a military target. Because of it's apparent safety, thousands of refugees from all over Europe converged on Dresden for protection (Klinkowitz 2-3). Dresden's neutrality was broken and the resulting attacks laid waste, what Vonnegut called, "the Florence of the Elbe." Kurt Vonnegut was a witness to this event and because of fate, had been spared. He wrote Slaughterhouse Five to answer the questi on that resounded through his head long after the bombs could no longer be heard. "Why me?"- a frequent question asked by survivors of war. Vonnegut was tormented by this question and through Billy Pilgrim, the protagonist in Slaughterhouse Five, he attempts to reconcile the guilt which one feels when one is randomly saved from death, while one's friends and loved ones perish. Billy Pilgrim's own life was spared, but was never able to live with himself knowing that so many others had died. The feelings of guilt which emerged from his having survived the bombing of Dresden and from Billy's fortunate escape from death under the shelter of the fifth Slaughterhouse haunted Billy through much of his life. Billy Pilgrim did not consider his survival a blessing, but a curse. A curse to be forced to live on with the guilt of survival. Billy Pilgrim faced such tremendous guilt, that he spent his entire life after Dresden trying to alleviate himself of it. His guilt is in many ways comparable to the guilt felt by the survivors of the Holocaust. Many Holocaust survivors had to face their own "Why me?" question. However, many Holocaust survivors w ere

Characters in Hamlet Essay

Why does one live? What purpose does one serve? What is the meaning of life? These are all existential questions that both ancient and modern philosophers have yet to satisfactorily answer. The weight of one’s mortality and the differences of life and death are introduced right from the start of Shakespeare’s play _Hamlet_ having Hamlet, in the aftermath of his father’s death, attempt to explore these existential questions, seeking truth and understanding as he tries to grasp the anecdote about his father’s death. Claudius on the other hand is deeply considering his actions while also enduring a very difficult apprehension of life after death. Claudius acts to generate Hamlet’s confusion and anger, and his ensuing search for truth and life’s meaning, but Claudius himself is not a stationary character. In private, he is a very different character. It is clear that Claudius is seen as a murderous villain, but a divided villain: a man who cannot refrain from nourishing his own desires. He is not a monster, only morally weak, intent on trading his humanity for power. Polonius is a man filled with confidence in his knowledge, and while he is a blowhard, and he does spout sayings, his cliches constitute sound advice and his observations prove themselves prophetic. In _Hamlet_, life and death provides multiple influences and consequences for each of these characters, affecting both their well-beings and sense of meaning. Finik 2 Hamlet is a university student of Wittenberg who frequently contemplates on several perplexing philosophical questions, and possibly suicide. When King Hamlet, his father, dies, he returns home to Denmark only to discover that there was evidence of foul play in his father’s death. â€Å"_The serpent that did sting thy father’s life/Now wears his crown_. † (I. V. 39-40). The Ghost of King Hamlet tells Hamlet that his uncle Claudius is the murderer. Feeling decisive, Hamlet seeks to prove Claudius’ guilt before he takes any action. However, Hamlet is too quick to act at times: he constantly exaggerates his intellect while ignoring his emotions and what feels right. Although his father’s death set high emotions for Hamlet, it serves as only one of the troublesome events for Hamlet. The fact that his mother, Gertrude, has ended her mourning and married another man (Claudius) so quickly, shows Hamlet the differences in some peoples thoughts, decisions, and possibly way of life. â€Å"_Frailty, thy name is women_! † (I,II,146). In this quote, Hamlet is speaking in his first soliloquy. The â€Å"women† he specifically refers to is his mother. Hamlet feels that Gertrude is weak and not strong enough to mourn his father any longer. Hamlet even continues to say that not even an animal, or beast, who has no reasoning or skills, would have abandoned the mourning so quickly. All in all, this shows how angry and distressed Hamlet is by his mother’s marriage. Although Hamlet appears to be the exemplar of an anti-existentialist from the outset of the play, Hamlet’s logic slowly begins to unravel, with layer after layer revealing more snippets of Hamlet’s emotion. As Hamlet speaks the line: _To be, or not to be, that is the question:_ _Whether ’tis nobler in the mind to suffer_ _The slings and arrows of outrageous fortune,_ _Finik 3_ _Or to take arms against a sea of troubles_ (III,I,58-61) He is contemplating the thought of suicide and wishing that God had not made suicide a sin. Hamlet’s anxiety and uncertainty causes him to doubt the power of reason alone to solve his issues. Hamlet begins to realize that reason is helpless in dealing with the depths of human life, which is one of the central assertions of existentialism. However, in considering both his emotions and reasoning, Hamlet avoids the temptation of suicide knowing that to escape life’s pain, would mean to eternally suffer in hell. By deciding to stay alive and counter Claudius’ fraud, Hamlet strongly demonstrates his inner existential qualities. As Claudius is introduced, he expresses himself as an intelligent and capable leader. Claudius gives a speech intent on making his court and country satisfied with their new leader, addressing the people of his brother’s death, his recent marriage and the potential unease with Norway. Claudius is well aware that if any change would occur in the government, civil unrest would definitely unfold. His speech combines the people’s loss with a new beginning that they will have under his responsibility. He also uses the death of King Hamlet to create a sense of national unification, â€Å"_the whole kingdom/To be contracted in one brow of woe_† (I.II. 3-4), but in private, Claudius conceals a very different personality. The Ghost refers to him as â€Å"_that incestuous, that adulterate beast_† (I. V. 42), and soon, his crime is what is known to be what is â€Å"_rotten in the state of Denmark_† (I. IV. 90). The King has committed fratricide and has taken the Queen with â€Å"_the witchcraft of his wit_† (I. V. 47). Claudius represents the worst of human dignity, showing greed, corruption and excess. However, Claudius is not entirely a sociopath. His actions occasionally weigh heavy on him: Finik 4 _O, ’tis true_. _How smart a lash that speech doth give my conscience! _ _The harlot’s cheek, beautified with plastering art,_ _Is not more ugly to the thing that helps it_ _Than is my deed to my most painted word:_ _O heavy burden_ (III. I. 49-53) Claudius tries to ask God for forgiveness in a soliloquy, but realizes that he still profits from his crimes and is not willing to give them up. â€Å"_But what form of prayer/Can serve my turn? Forgive me my foul murder/That cannot be, since I am still possess’d of those effects for which I did murder_† (III. IV. 52-54). Claudius can also how some sensitivity. He is genuinely sorry for Polonius’ death, and he honestly loves Gertrude. Although he strongly intends on killing Hamlet, he refuses to do so himself on Gertrude’s behalf. Claudius may show sensitivity for many characters but, nobody comes before his own desires. A great example of this is how Claudius does not even intend to stop Gertrude from drinking the poison in the goblet during the duel between Hamlet and Laertes because it would have implicated Claudius in his plot to kill Hamlet. Therefore, putting his desires in front of all. Whereas most other characters in _Hamlet_ are preoccupied with ideas of justice, revenge, and moral balance, Claudius is decided upon maintaining power. Polonius, a man brimming with confidence, seems like a feeble old man who cannot say anything without attempting a great speech. At other times, it feels as if though he is Finik 5 undermining the life of the court through a network of spies. When Polonius finds his son Laertes, before leaving for France, he urges him â€Å"_aboard, aboard_† (I. III. 55), but proceeds to prevent him from boarding by giving some advise. This speech concludes with the message- â€Å"_to thine own self be true/thou canst not then be false_† (I. III. 79-80). Yet, sometime later, Polonius is ordering Reynaldo to spy on Laertes and deliberately trap him by deceit â€Å"_and there put on him what forgeries you please_,† (II. I. 19-20) meaning to be false, to say that Laertes is into â€Å"_drinking, fencing, swearing, quarrelling, and drabbing_† (II. I. 26-27). Contrary to what Polonius has told Laertes, he is telling Reynaldo to be false and that his â€Å"_bait of falsehood takes this carp of truth_† (II. I. 63). In all, Polonius is concerned about his own reputation more than the feelings and well-being of others. He puts plenty of effort into earning what he thinks is right and uses long speeches to convince others. In the end however, he is killed by one of his own ingenious plans. Hamlet’s perpetual reflection does finally help him to overcome his great anxiety. When he returns from exile in Act V, Hamlet appears to be very different. He is calm and less afraid of death. He has come to realize that destiny is ultimately controlling all of our lives, and any sense or question of existentialism would change nothing. Hamlet is ready to confront the circuitous truth that to avenge his father’s death he must commit the same act for which he seeks revenge. He now admits that he knows nothing of the world, â€Å"_since no man knows aught of what he leaves, what is’t to leave betimes? Let be_. † (V. II. 207-208). Hamlet has reached the climax of his philosophy; he has prepared himself for death. Claudius is the villain of the piece, as he admits to himself: â€Å"_O, my offence is rank it smells to heaven_† (III,III,40). His fratricide is the corruption invading the events around – that which is, in the words of Marcellus, â€Å"_rotten in the state of Denmark_. † Claudius is socially capable, and his charm is natural. He can exhibit deep distress Finik 6 over his â€Å"_dear brother’s death_† but quickly turns mourning into celebration and moves on â€Å"_With mirth in funeral and with dirge in marriage_† to whatever lies ahead. He is a very decisive man and recognizes that he his â€Å"_offense is rank_† and â€Å"_smells to heaven_,† he also admits that he will not make amends with God because he refuses to give up what his crime has profited him. He is willing to take the consequences of his actions after death while enjoy a great lust of power in life. Despite the vast amount of experience, Polonius is naive. Polonius’ inability to understand Hamlet reflects his ability to understand things. To prove his belief in Hamlet’s madness he invokes a little play-acting from Ophelia. He misdirects Ophelia into reading a book to confront Hamlet, while he and the King eavesdrop. Although this meeting reveals that Polonius has made a great mistake, he is not in the least discouraged but immediately sets up his next plot. It proves to be his last because he is killed. If he had not misjudged Hamlet he would not have been pursuing his ill-founded suspicions and been behind the arras and gotten himself killed. In _Hamlet_, life and death provides multiple influences and consequences for each of these three characters, affecting both their well-beings and sense of meaning. In the end, Hamlet finally recognizes that life is governed by destiny itself, and that no alteration can be done with any amount of questions or actions. He awaits death at a moment’s notice. Claudius on the other hand, has accepted the fact that he will suffer after death in hell. He is not willing to capitulate his power and therefore decides to live his life the way he wants, knowing that he has committed crimes to others. His meaning in life is to live life to the fullest and accept what may happen after death. Polonius acts like a fool, attempting to rival the other main characters by using eloquent words that do not represent what truly composes him, making him a hypocrite. While he depends upon his memory, he utters lengthy phrases, and gives useful counsel, but, as he ages, he cannot Finik 7 be kept busy and intent, Polonius is subject to the desolation of his capabilities. He loses the order of his ideas, and entangles himself in his own thoughts. The meaning of life for Polonius may seem unclear, or entangled. He means well for his children but also takes thoughts too far and may seem to over think. He is ignorant in foresight and the idea of dotage engulfing upon wisdom will solve all of the phenomena for Polonius. In the end, Hamlet, Claudius, and Polonius have all expressed what their true meaning in life is. Whether it be to accept destiny’s fate, avoid suffering after death, or, to act foolishly and hypocritically, life and death has most definitely forged a path for all three of these characters. Works Cited Shakespeare, William. _Hamlet. _ Ed. Roma Gill. Glasgow: Bell and Bain Ltd. 2009.

Rkot1 Oraganizational Systems and Quality Leadership

RKOT 1 Organizational Systems and Quality Leadership Western Governor’s University Leadership Strategies Leadership is, first and foremost, a stance—an attitude. A leader faces the problem and says what we can do to address it. Leaders take responsibility for problems. (L 101: So You Want to Be a Leader in Health Care ) Two strategies a nurse might use as an informal leader on an interdisciplinary team are form a clearer picture of the real situation and start looking for ideas of how to solve the problem. L 101: So You Want to Be a Leader in Health Care ) As a nurse on an interdisciplinary team you could start by gathering information regarding the situation to form a clearer picture. Often time’s members of the team only look at what is affecting their individual work flow. As a leader a nurse should put the patient at the center of the picture and investigate how the roles of the individual team members affect the patient as a whole. People often look only at how a situation will affect them and their workflow and do not look at the situation as a whole.Instead of just complaining about a situation the can take a leadership role by gathering information from all members of the team and piecing this information together as to form a clearer picture of the situation. To become an effective leader the nurse must not only gather the information to form a clearer picture but also work with the team to look for and offer ideas to solve the problem. As a leader, a nurse would not just join in on the complaining.Once the information is gathered and the problem is clearly identified; to be a true leader, the nurse would look for creative solutions possibly initiating changes in workflow to alleviate the problem. A leader goes the extra step to implement change. Active Involvement Two ways a nurse can take an active, contributing role within the interdisciplinary team are identifying quality issues or concerns and ensuring there is open active com munication between members of the team as well as the patient.As a nurse you should be a strong patient advocate. During interdisciplinary rounds you should bring up concerns that may affect patient care. If there is uncertainty regarding the scheduled treatments or procedures and timing of those interventions the nurse should advocate for the patient in order for the patient to receive the best possible care. Nurses must ensure patient safety by asking questions if they are no sure as to whether the right procedure or treatment is being ordered or carried out.It is the nurse’s job, while overseeing the care of the patient, to report any unsafe or potentially unsafe acts in order to advocate for the patient and develop best practices. As an advocate for the patient you should also speak up if the patient has unmet needs such as inadequate pain control or if timing of procedures prevents patients from obtaining uninterrupted sleep. The nurse can also take an active role in the interdisciplinary team by ensuring there is open two way communication between members of the treatment team and also the patient.Patients are generally more compliant with treatment plans when they have active participation in the development of the treatment plan. An example of open communication and team work make be the nurse coordinating with therapy in order to ensure the patient is medicated prior to undergoing therapy in order to increase participation by the patient and therefore allowing the patient to become more engaged in their treatment secession. Teams work more efficiently when they have open communication.The nurse can lead the team by ensuring that all members communicate and are on the same patient in regards to patient’s care plan and goals. By ensuring the lines of communication or kept open and aligning workflow the ultimate winner is the patient due to better coordination of care. Culture of Safety Psychological safety, active leadership, transparency and fairness are four characteristics used to create a culture of safety. (PS106 Introduction to the Culture of Safety) There are many ways that you can promote a culture on safety in your workplace.When someone initially starts a position they are often assigned a buddy or preceptor. In order to create a culture of psychological safety people need to know they can speak up without being judged. One organization has taken steps to stand up to doctor’s if they are being derogatory to nurses or other staff. The nurses can actually call a code in which people stop their work follow and physically stand behind the nurse if she feels she is being spoken to in an inappropriate or unprofessional manner. Spirit on the spot is another example of creating an environment of psychological safety.By enabling anyone to report when someone is caught doing something right such as stopping to give directions to a visitor when someone appears lost it creates a positive environment to work. Act ive Leadership can be observed in organizations that have open forums in which leaders meet with front line staff and encourage questions regarding workflow or any ideas or suggestions for improvement. Monthly leadership rounding is where leaders walk around on units and stop to speak with the staff asking how their day is going and if there is anything that their leader can do to make a difference in their work environment.This is an excellent example of active leadership. These leaders come to the staff one on one and encourage open discussion. Transparency occurs when there is a system in which when errors are reported or near misses are reported action is taken to investigate the error or near miss and change is initiated that will decrease the likelihood of the error reoccurring. An example of transparency occurred within an organization by the change in national patient safety standards requiring two patient identifiers when working with a patient.To create an environment of f airness an organization needs to act when errors are caused by system errors. Nurses often find system errors when procedures are changed or modified. People too often just thing of how the change will affect their own discipline and not how it will affect patient care or the system as a whole. The staff needs to know that if a change is implemented that creates errors instead of decreasing errors they will be able to speak up and a new course of action will be taken.An example of culture of safety occurred when my hospital first implement EMR’s. The order sets were written where inpatient and observation could both be ordered on a patient at the time of admission. The utilization nurse felt comfortable addressing the issue with her leader and was encouraged to speak with not only her leader but also administration regarding the possible conflict in orders. The nurse was rewarded for speaking up and the organization quickly worked to determine the best way to change the order sets in order to avoid the conflicting orders.The organization then took steps to be transparent by admitting there was an error in the original order sets and doing educational seminars for the admit staff, physicians, nurses and coders regarding the conflict in orders. If there had not been a culture of safety and the nurse had not spoken up the error in orders may have continued for months resulting in incorrect or non payment for the facility and errors in co-pays for the patients. REFERENCES L 101: So You Want to Be a Leader in Health Care . (n. d. ). Retrieved March 8, 2013, from Institute for Healthcare Improvement: http://app. hi. org/lms/lessonpageworkflow. aspx? CatalogGuid=6cb1c614-884b-43ef-9abd-d90849f183d4&CourseGuid=c1164ba8-5af1-438b-8a1f-d409911a4948&LessonGuid=b9a441cc-d2af-4211-8ba8-5359c06a8cb6 PS106 Introduction to the Culture of Safety. (n. d. ). Retrieved March 8, 2013, from Institute for Healthcare Improvement: http://app. ihi. org/lms/lessonpageworkflow. as px? CatalogGuid=6cb1c614-884b-43ef-9abd-d90849f183d4&CourseGuid=789d9cbb-7dd3-4fe9-8df2-e0c63725b350&LessonGuid=4b250d37-cf44-4561-b830-53ed5865c6b8